Governo de São Paulo
EDUCATIONAL CAMPAING The government of São Paulo state in Brazil and the Secretary of Environment invested in an educational campaign with the purpose of changing a persistent yearly scenario in Fontes do Ipiranga state park (PEFI) - the numerous wildfires caused by human action. Mamelucos Studio developed didactic materials for children and adults. We also released pieces for the media in order to alert the population and show how simple measures can prevent disasters. Each age group was approached differently but with the same objective.