Equipe Supera

Naming + Brand Development + Visual Identity Development

STRATEGY, POSITIONING AND DEVELOPMENT
The project Supera arose from the need of the company to differentiate itself in the sports market of service rendering. Its stages were divided into: Strategic Positioning »Naming» Brand »Visual Identity» Strategic Communication.
STRATEGIC POSITIONING
 Attributes:Through research and interviews, three attributes were defined. These attributes functioned as the pillars to guide the positioning, development and communication of the company.
STEPS OF NAMING
1. Briefing / Fundamentals
2. Long-list (65 names)
3. Short-list (10 names)
4. Pre-decision (3 names)
5. Legal search
6. Name Tests
7. Evaluation of candidates
8. Final decision
9. Legal Records
 After following all these steps, the name chosen by the customer was SUPERA.
BRAND DEVELOPMENT
Following the directions of the company's attributes, the icons chosen for brand representation were the wings and stairs.

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